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Partnering with Businesses

Partnership Options

A vibrant city in a stunning setting, Petaluma offers the best of everything to your company and your employees. This includes access to stellar performances by professional artists as well as fun family activities at Cinnabar Theater, an integral part of this close-knit community for more than four decades.

With Cinnabar, your company can cultivate customers, entertain clients, reward employees, and fulfill its philanthropic mission – while receiving prominent visibility as a supporter of Petaluma’s premier cultural institution. Your benefits accrue based on how you engage and the level of your gift:

For more details on partnership opportunities, give Diane a call at 707-559-3894×5.


Build the visibility of your business by partnering with Cinnabar. Throughout the year, we produce popular professional shows, fun family activities, and legendary culinary events like Taste of Petaluma and the Great Petaluma Chili Cook-off & Beer Tasting.

See your logo on hundreds of thousands of brochures, booklets, e-mails, and more. With our sponsorship packages, you’ll receive prominent recognition, exclusive access, and a tax deduction for the full value of your gift.

  • Supporting Sponsor $1,000
  • Co-Sponsor $2,500
  • Lead Sponsor $5,000
  • Young Rep Sponsor $10,000
  • Cinnabar’s Season Sponsor $25,000

Download a list of sponsorship benefits for complete details on impressions and exposure.

For more information – or to arrange a special partnership customized for your company – call 707-559-3894×3

Partnerships & Employee Perks

Get visibility for your firm and perks for your workers by becoming one of Cinnabar’s business partners. When your company donates $5,000 or more to our nonprofit, your employees and their families can access all these rewards:

  • Discounts on tickets to plays, musicals, operas, and concerts
  • Discounts on tuition for youth classes and summer camps
  • Discounts on team-building seminars for you and your staff
  • Discounts on rental fees for meeting spaces
  • Elite access to special offers and exclusive events
  • Volunteer opportunities at the theater and on our board

Get full details at 707-559-3894×3 or


Advertise your business to our educated, affluent audience. Every patron who comes through our door for a professional performance or a youth show is handed a copy of our souvenir program.

You can reach 10,000 people at more than 80 performances of 9 different shows throughout the year – and we limit the number of ads we sell to ensure that folks actually read the program and see you in print.

So reserve your ad early by filling out and returning our Spec-Sheet. Mid-year advertising opportunities may also be available. Contact Elly Lichenstein at 707-559-3894×4 or

In-Kind Gifts

Whatever your product, whatever your skill, you can donate it to Cinnabar. Vintners, printers, brewers, designers, photographers, programmers, artists, accountants, and more…

As a nonprofit, we depend on you to create artistic miracles and still balance the budget. Do you have a product you want to get into people’s hands? Do you have a talent you want to offer our team?

Please contact Artistic Director Elly Lichenstein at 707-559-3894×4 or

Valuable Demographics

You’ll reach the right people by partnering with Cinnabar. Theatergoers are cultural consumers with disposable income:

  • Audience members visit Cinnabar from 40 counties in California and 38 states.
  • More than 80% of our patrons hold a college degree.
  • Over 40% report that their income exceeds $100,000.
  • Attendance has increased by a remarkable 35% in recent years!
  • Your sponsorship package can focus on events that serve affluent adults and seniors, a younger active demographic, or programs that reach youth, teens, and parents.

For more details on partnerships, contact Diane at 707-559-3894×3 or

Why Cinnabar?

Yes, you’ll attract customers, raise your profile, and score a tax deduction – yet it’s so much more than that. Thanks to you, parents will access positive and productive activities for their kids. Children will learn essential skills such as communication, collaboration, and leadership. And audiences will unite in the transcendent experience of art. You can make it happen!

As a not-for-profit theater, we count on our community. To keep tickets and tuition affordable, and to provide scholarships for kids in need, Cinnabar depends on the generosity of its donors.

In fact, ticket sales only cover half our costs. With your support, we can continue presenting exquisite performances and youth enrichment programs right here in our hometown.


Regional, national, and international businesses have benefited by collaborating with Cinnabar. But don’t take our word for it:

“We love the exposure that Celebrity Cruises receives at the Cinnabar events we sponsor.”
– Rebecca Moore, Celebrity Cruises

“Advertising and underwriting let me support this wonderful organization and connect with future clients.”
– Rob Sullivan, realtor

“For 35 years, we’ve proudly served as in-kind donors for this important community nonprofit.”
– Pat Barlow, Barlow Printing

“Cinnabar is a gem. We love entertaining our clients there and get great value out of our donation.”
– Karen & Mike Bergin, Bergin Screen Printing & Etching

Banner photo Eugene Walden & Kelly Britt in 'The Marriage of Figaro' (photo by Eric Chazankin)